The complete platform to retain and reward your customers with digital points cards, discounts and coupons. Centralised real-time management for your entire network — no physical cards, no paper, no limits.
Designed for
LoyaltyPlatform is the solution developed by The BigTech Experience so that brands, store networks and cooperatives can retain their customers with their own digital programme: points, discounts and coupons that work in any store in the network and in online transactions, all in real time.
The headquarters defines the programme rules: tiers, points per purchase, discounts and promotions. Stores register transactions instantly. Customers accumulate, receive personalised communications and redeem at any point in the network. No physical cards, no paper.
The platform incorporates a points and promotions engine, digital coupon management, segmented communications by group, zone or store, and a centralised panel so the headquarters has real-time visibility of the purchasing behaviour of the entire network.
Each customer has their digital card that accumulates points and discounts on every purchase, both in physical stores and digital channels
Transactions are recorded instantly. Points balance, available coupons and communications are updated in real time for both customer and headquarters
Issue, distribute and control digital coupons by campaign, segment or store. Instant validation at the point of sale or in the online transaction
Send messages and notifications to your customers filtered by group, geographic zone, store or purchasing behaviour. The right message to the right person
One single platform to manage multiple stores, brands or commercial formats. The headquarters controls everything; each store operates autonomously within the defined rules
A simple flow that connects the headquarters' loyalty strategy with every transaction in every store in the network.
The headquarters defines the programme
Configuration of points per purchase, customer tiers, discounts, campaigns and promotion rules for the entire network
Stores register in real time
Each transaction is recorded instantly from the point of sale. Automatic points accumulation without manual intervention
The customer receives communications
Personalised notifications with points balance, available coupons and relevant offers based on their purchasing behaviour
The customer redeems at any store
Points and coupons redeemable at any store in the network or in digital transactions. No friction, no geographic restrictions
The headquarters analyses and optimises
Full visibility of purchasing behaviour across the entire network. Adjust campaigns, segments and promotions with real data
Beyond points: a strategic tool to increase repeat purchases, average transaction value and knowledge of your customer base.
Points programmes incentivise customers to return. More visits, more purchases and a lasting relationship with your brand or store network
Points and discounts tied to spending thresholds stimulate higher-value purchases, naturally increasing the average transaction value
Segment by behaviour, zone or store and send the right message. No spam, with relevance: the customer receives what interests them
Know what each customer buys, in which store and how often. Actionable data for the headquarters and for every point in the network
One single panel to control the programme across the entire network: rules, campaigns, results and communications. No duplication, no lack of coordination
Everything is digital. Zero printing and distribution costs for physical cards. Customers manage their points and coupons from their phone or any online channel
Define precisely how your programme works: from basic points per purchase to multi-segment campaigns with time-based and store-specific rules.
Configure how many points equate to each unit of spend, define tiers (silver, gold, platinum…) and establish differentiated benefits per level. The engine applies them automatically in every transaction.
Define direct discounts, time-limited campaigns or special promotions for specific customer segments. Activate campaigns by zone, store or product type with automatic start and end dates.
Generate single-use, per-customer or batch coupons. Set usage conditions: minimum amount, product category, valid store or expiry date. Instant validation at the point of sale.
The headquarters can apply global rules that coexist with local adjustments by store or zone, without conflicts. The rules engine automatically resolves which promotion to apply in each transaction.
LoyaltyPlatform is designed for any organisation that needs to retain customers through a distributed network of points of sale.
The franchisor defines the programme and each franchisee operates it in their store. Customers accumulate points in any store in the network, regardless of the owner
The brand builds a direct relationship with the end customer even when selling through distributors. Brand loyalty beyond the brand's own point of sale
The headquarters manages the programme for all members. Each member operates autonomously within the programme framework, with shared visibility of results
Create a direct link with the end consumer through a proprietary points programme, independent of the retailer. First-party purchasing behaviour data
Groups with several commercial formats (hypermarket, supermarket, neighbourhood shop) that want to offer customers a single programme with differentiated rules per format
Points accumulated in a physical store can be redeemed online and vice versa. The customer experience is consistent and unified across all channels
LoyaltyPlatform is in final development. Leave us your details and we will contact you as soon as it is available — with special launch conditions.
As soon as LoyaltyPlatform is available, you will be among the first to know. A TBE specialist will contact you shortly.