Digital Labels and Silent Printing
· 5 min read
Managing product labels in stores and warehouses is one of those processes that seems secondary but silently consumes time and money. Every price change, every reference update, every promotional campaign means printing, cutting, and physically replacing hundreds or thousands of labels. Digital labels and silent printing solve this problem at its root.
What are digital labels (ESL)?
Electronic Shelf Labels (ESL) are small electronic ink displays placed on store shelves or warehouse locations. Since they are connected via radio or WiFi to the central system, their content can be updated remotely and instantly from the ERP. A price change that previously required an employee to walk the entire store with a printer becomes a single click.
Integration with ERPCloud
The BigTech Experience, in partnership with specialized digital label providers, offers native integration with ERPCloud. When the price of an item is updated in the ERP — whether manually or as the result of an automatic pricing rule — the corresponding digital label is updated automatically without any additional intervention. This ensures that the price on the shelf always matches the price at the register, eliminating incidents and complaints.
Silent printing for warehouse labels
Silent printing refers to the ability to trigger label print jobs directly from the ERP without the user having to open a print dialog, select a printer, or configure anything. In ERPCloud, when goods are received or an order is being prepared, the system automatically prints the necessary labels on the printer closest to the operator's location. In warehouses with dozens of active references, this feature saves dozens of hours per month.
Concrete benefits
Companies that implement digital labels report a reduction in pricing errors of over 95%, as automatic synchronization with the ERP eliminates the possibility of a label not having been updated. In addition, the cost of print consumables — label paper, ink — is eliminated for all locations with ESL, which in large stores represents significant savings in the medium term.
What type of company benefits most?
Digital labels offer the greatest return on investment for companies with broad catalogs and dynamic pricing: distributors, specialty stores, high-turnover warehouses, supermarkets, or hardware stores. If your company changes prices frequently or has many active references on the shop floor, the payback period is typically less than two years.
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